Concept art and storyboards for an above the line style Youtube PreRoll video promotion Creative Fabrica’s AI tooling.

Art direction is inspired by the crafter and DIY audience and userbase, tapping into notions of collage, combining digital and analog as well as scrapbooking.

Credits:
I produced this content as Creative Lead at Creative Fabrica in collaboration with the marketing team. All creative and art direction, storyboarding, scriptwriting, animation and editing produced by Jonty de Klerk

Produced at Creative Fabrica